# VetOne — Video & Marketing Hand-off Package

Everything needed to produce the VetOne promotional/demo video: script, captions, launch copy, thumbnail & voiceover direction, a shot-by-shot capture checklist, and a full library of **real screenshots** from the running system (admin + pet-owner PWA).

> **Brand token:** `VetOne` (platform) / `VetOne Pet` (owner app) — placeholder; find-and-replace to rebrand.
> **Single-file hand-off:** see `VetOne-handoff.pdf` (everything below compiled into one document).

## Documents
| File | Purpose |
|------|---------|
| [vet-system-video-script.md](vet-system-video-script.md) | Master 3:30 script + 3 story cuts + PWA segment + clean VO script |
| [vet-system-capture-checklist.md](vet-system-capture-checklist.md) | Printable shot-by-shot capture checklist (routes, actions, hold times) |
| [vet-system-launch-copy.md](vet-system-launch-copy.md) | Titles, YouTube/landing descriptions, social, email, taglines |
| [vet-system-thumbnail-brief.md](vet-system-thumbnail-brief.md) | Thumbnail concepts + asset list |
| [vet-system-voiceover-direction.md](vet-system-voiceover-direction.md) | Scene-by-scene VO direction for the voice artist |

## Caption files (SRT)
| File | For |
|------|-----|
| [vet-system-master-captions.srt](vet-system-master-captions.srt) | The 3:30 master cut |
| [story-A-solo-clinic.srt](story-A-solo-clinic.srt) | Solo-clinic vertical |
| [story-B-multi-doctor-center.srt](story-B-multi-doctor-center.srt) | Multi-doctor-center vertical |
| [story-C-hospital.srt](story-C-hospital.srt) | 24/7-hospital vertical |

## Screenshots
See [screenshots/README.md](screenshots/README.md) for the full index. **38 unique screens** across:
`medical/` (9) · `pharmacy/` (3) · `hospital/` (7) · `ai/` (1) · `reports/` (1) · `pwa/` (14), plus narrative sequences in `storyA/` (8), `storyB/` (7), `storyC/` (7).

## Production order (suggested)
1. Pick the brand name → find-and-replace `VetOne`.
2. Seed/confirm demo data (already done on the dev DB; cleanup queries in screenshots/README).
3. Record VO from the script using the voiceover-direction sheet.
4. Screen-record per the capture checklist (or reuse the screenshots here for stills/cutaways).
5. Edit master cut; burn in the SRT captions; export 16:9 + the three 9:16 story cuts.
6. Build thumbnails per the brief; publish with the launch copy.

## Notes
- All screenshots are real captures from the running system (demo data seeded for realism).
- The app renders correctly when the access scheme matches `APP_URL`; if developing over `http://localhost`, set `APP_URL` to `http` (details in screenshots/README).
