# VetOne — Thumbnail Brief

> For the master 3:30 cut (16:9) + the three story verticals (9:16). Brand token: **VetOne**.
> Goal: stop the scroll, say "serious veterinary software" in <1 second, and read clearly at small sizes.

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## DESIGN RULES (apply to every thumbnail)
- **Readable at 120px wide.** If the headline isn't legible as a phone-search thumbnail, it fails.
- **Max ~4 words** of overlay text. Big, bold, high-contrast sans-serif (e.g. Inter/Montserrat Bold).
- **One focal point.** A face (vet or pet looking at camera) or one clean hero screenshot — never a busy montage.
- **Brand color bar or logo chip** in a consistent corner (top-left or bottom-right) across all thumbnails for series recognition.
- **Contrast:** text on a solid color block or with a subtle drop shadow / dark gradient scrim — never raw text on a busy screenshot.
- **Faces sell.** Eyes toward the camera or toward the text outperform product-only shots.
- **Avoid red/yellow clickbait arrows** for a B2B medical product — it undercuts credibility. Use a confident, clean look.
- Export 1280×720 (16:9) and 1080×1920 (9:16). Keep text out of the bottom-right (timestamp) and bottom strip (UI controls) on YouTube.

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## MASTER CUT — 3 THUMBNAIL CONCEPTS

### Concept 1 — "One System" (recommended)
- **Visual:** Split composition. Left = a warm photo of a vet in scrubs holding a small dog, looking at camera. Right = a crisp angled screenshot of the **VetOne dashboard** (shot A1) on a tablet/laptop.
- **Overlay text:** **ONE SYSTEM.** (large) / *whole hospital* (small, under it)
- **Brand:** VetOne logo chip, bottom-right.
- **Why:** human + product in one frame; states the core promise instantly.
- **Hero screenshot to use:** A1 (dashboard) or A7 (SOAP consultation) on a device mockup.

### Concept 2 — "Exam Room to Hospital"
- **Visual:** Diagonal three-band collage — exam room (puppy on table) → POS/invoice → ward board (E1). Subtle arrows or a thin line connecting them left-to-right.
- **Overlay text:** **EXAM ROOM → HOSPITAL**
- **Brand:** color bar top, logo top-left.
- **Why:** communicates the breadth (clinic→center→hospital) that's your differentiator.
- **Hero screenshots:** A7 + C3 (POS) + E1 (ward board).

### Concept 3 — "The Phone" (owner-app angle)
- **Visual:** A hand holding a phone showing the **VetOne Pet** home screen / digital vaccination card (G2 or G4), a happy pet softly blurred in the background.
- **Overlay text:** **YOUR CLINIC. IN THEIR POCKET.**
- **Brand:** logo chip bottom-right.
- **Why:** great for the retention/client-experience hook; strong if the audience is clinic owners thinking about loyalty.
- **Hero screenshot:** G4 (CardView with QR) on a real phone frame.

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## STORY VERTICALS — 9:16 THUMBNAIL/COVER FRAMES

> Verticals (Reels/TikTok/Shorts) use the first frame or a custom cover. Keep text in the **upper-middle** third (lower third gets covered by captions/UI).

### Story A — Solo Clinic
- **Visual:** Single vet mid-action at a tablet, puppy on the table.
- **Overlay:** **ONE VET. WHOLE CLINIC.**
- **Cover frame source:** shot A4 or A7.

### Story B — Multi-Doctor Center
- **Visual:** The multi-location calendar (A5) on screen, or a small team.
- **Overlay:** **5 DOCTORS. 2 BRANCHES. 1 TRUTH.**
- **Cover frame source:** A5 (calendar).

### Story C — 24/7 Hospital
- **Visual:** Dim ward / ward board glow (E1), "2 AM" feel.
- **Overlay:** **BUILT FOR 2 AM.**
- **Cover frame source:** E1 (ward board) or E5 (vitals trend).

### Pet-owner PWA cut
- **Visual:** Phone in hand, lock-screen push reminder visible (G11).
- **Overlay:** **AN APP, NOT A PHONE TAG.**
- **Cover frame source:** G11 (push) or G4 (card).

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## A/B TEST PLAN
- Run **Concept 1 vs Concept 3** on the master cut (broad "platform" promise vs "client app" hook) — they target different buyer motivations.
- Keep the **headline text identical to nothing in the title** (thumbnail + title should complement, not repeat).
- Swap thumbnails after ~48h if CTR underperforms; keep brand chip + font constant so only the concept changes.

## ASSETS THE DESIGNER NEEDS
- VetOne logo (light + dark versions, transparent PNG/SVG)
- Brand color hex values
- Device mockup frames (laptop, tablet, iPhone)
- Hero screenshots: A1, A5, A7, C3, E1, E5, G2, G4, G11 (from the capture checklist)
- 1–2 licensed/owned photos of a vet + pet with eyes to camera
