# VetOne — Voiceover Direction Sheet

> For the voice artist recording the master 3:30 cut (and the four short cuts).
> Read the clean VO script in `vet-system-video-script.md`. This sheet covers HOW to read it.

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## CASTING & OVERALL TONE
- **Voice:** One narrator, warm and credible — a trusted colleague, not a hype announcer. A mid-tone works well (female mid-tone reads warm + authoritative for medical; a calm male mid-tone also works). Pick one and stay consistent.
- **Register:** Confident, grounded, unhurried. This is a premium B2B medical product — sell trust, not urgency.
- **Pace:** ~150–160 words/min overall. Slower in the medical scenes, a touch brighter in the owner-app scene.
- **Energy arc:** Start low and empathetic (the pain) → steady and assured (the platform) → warm lift at the owner app → quietly confident on the close. Do NOT peak too early.
- **Smile:** Light smile on the owner-app and closing lines; neutral-warm on the clinical lines.
- **Avoid:** Upspeak (rising question intonation on statements), over-articulated "infomercial" energy, and rushing the technical nouns.

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## PRONUNCIATION & EMPHASIS KEY
- **VetOne** = "Vet-One" (two clear beats, slight stress on "One"). Never "Vettone."
- **SOAP** = say "soap" if shown on screen as the word; otherwise the VO never says the acronym — it's visual only.
- **VetAI / AI** = "A-I" (letters).
- **PWA** = never spoken; visual only.
- Bold = emphasize. *(beat)* = short pause. *(breath)* = full breath/scene change.

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## SCENE-BY-SCENE DIRECTION

### Scene 0 — Cold open (0:00–0:12)
> "Your practice **grew**. *(beat)* Your software **didn't**."
- **Direction:** Quiet, almost personal — like naming a problem the listener already feels. Land "didn't" softly, not as a punchline. Leave air after it. This is the most important line for tone-setting; do 3–4 takes.

### Scene 1 — The promise (0:12–0:30)
> "Meet the veterinary platform that runs the **whole hospital** — from the first heartbeat you record, to the invoice, to the pet owner's phone. *(beat)* One **login**. One **source of truth**."
- **Direction:** Open up, warmer and more assured. "whole hospital" gets gentle weight. The three-part list (heartbeat → invoice → phone) should feel like a journey — slight lift on each, don't rush. "One login. One source of truth." = slow, deliberate, confident full stops.

### Scene 2 — Medical core (0:30–1:30) — the heart, give it room
> "Every patient gets a **complete** lifelong record — species-aware, from microchip to chronic conditions and allergies."
> "Book across every location, department, and doctor — with **live** availability, not double-bookings."
> "Examinations are **structured**, not scribbled. Vitals are scored against the **right ranges** for *that* species. Findings come from reusable exam templates — so **nothing gets missed**."
> "And an AI assistant built for the exam room — **dictate** your notes, get a structured record, a differential to consider, and an owner-friendly summary in seconds."
> "Prescriptions, vaccinations, lab orders, imaging — every order flows straight onto the record, and the controlled-drug register **balances itself**."
- **Direction:** This is where you slow down and sound like a clinician who gets it. Credible, precise, calm. Stress the contrasts: "**structured**, not scribbled" / "right ranges for *that* species" / "**nothing** gets missed." On the AI line, keep it matter-of-fact, not sci-fi — it's a tool, not magic. "balances itself" = a small, satisfied beat (a quiet win).

### Scene 3 — Financial (1:30–1:55)
> "Medicine and money, finally in **one motion**. Turn a consultation into a quote the owner approves from their phone, convert it to an invoice, and run it through your point of sale — **without ever re-typing a line**. Recurring wellness plans keep them coming back."
- **Direction:** Slightly brighter, with a sense of relief. "finally in one motion" = the payoff of a frustration. Build momentum through the quote→invoice→POS chain, then land "**without ever re-typing a line**" with light emphasis — that's the value. 

### Scene 4 — Supply chain (1:55–2:15)
> "Behind the scenes, every dispensed dose draws down **real inventory**. Reorder, raise purchase requisitions, move stock between branches, and cost every shipment to the **last unit** — your pharmacy and your warehouse, finally on the same page."
- **Direction:** Steady, operational, competent — "we've thought of the boring stuff too." Don't dramatize; precision is the vibe. Small list cadence on "reorder, raise… move… cost…". "last unit" = crisp.

### Scene 5 — Hospital (2:15–2:45)
> "And when a patient stays the night, you're **ready**. A live ward board, fluid and medication rounds, automatic vitals trending, care protocols, and overdue-task alerts — all the way to a one-click discharge summary. *(beat)* This isn't a clinic tool stretched thin. It's **built to run a hospital**."
- **Direction:** A notch more serious and reassuring — this is high-stakes care. Calm authority. The feature list should feel capable, not breathless. Then a clear *(beat)* before the closing two sentences. "**built to run a hospital**" = the proudest, most deliberate line in the film. Land it.

### Scene 6 — Pet-owner app (2:45–3:12)
> "Your clients get an **app**, not a phone tag. Book, pay, view results and prescriptions, track weight and symptoms, carry a digital vaccination card, and get reminded **before** a booster is ever overdue — all branded as **you**."
- **Direction:** Warmest, friendliest part of the film — light smile audible. "an app, not a phone tag" has a touch of wit (don't oversell it). Keep the long benefit list moving and pleasant. "before a booster is ever overdue" = reassuring. "branded as **you**" = warm, personal landing.

### Scene 7 — Close (3:12–3:30)
> "From a single exam room to a full veterinary hospital — one platform for medicine, money, inventory, and the people who love your patients. *(breath)* **VetOne**. *(beat)* See everything. Miss nothing."
- **Direction:** Bring it home — assured, settled, a little slower. The "exam room → hospital" arc echoes the open, so it should feel like a resolution. Full breath before the brand. "**VetOne**" = clear, proud, unrushed. *(beat)*. Then "See everything. Miss nothing." = two calm, confident, final beats. End down, not up.

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## SHORT-CUT VARIATIONS

### 60s teaser
Use Scene 0 + Scene 2c (the "structured, not scribbled" + AI lines) + Scene 6 + Scene 7. Same direction, slightly tighter pauses.

### Story A / B / C verticals
Match the SRT files (`story-A/B/C-*.srt`). Direction:
- **A (Solo Clinic):** brisk, warm, "watch how easy this is." Light and capable.
- **B (Multi-Doctor Center):** crisp, organized, slightly more corporate — "scale without chaos."
- **C (Hospital):** the most serious read; calm-under-pressure, low and steady. The "2 AM" line is quiet and grounded.
- All three end on the same "**VetOne**. *(beat)* See everything. Miss nothing." — keep that lockup identical across every cut so it becomes a signature.

### Pet-owner PWA cut
Friendliest read of all; this one can smile the most.

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## RECORDING LOGISTICS
- Deliver **dry, unprocessed WAV** (48kHz/24-bit), plus a lightly-cleaned reference.
- Record **3 takes per scene** minimum; flag your best.
- Leave **0.5–1s of clean room tone** at head/tail of each scene for the editor.
- Record the **brand "VetOne"** as 3–4 isolated standalone takes (different inflections) so the editor can pick the best for the end card.
- Keep a **consistent mic distance/tone** across sessions — the medical and owner scenes may be edited adjacent.
- Slate each take verbally (off the final) with scene number.

## DON'T
- Don't read the on-screen text aloud unless it matches the VO (the captions/kinetic text are visual).
- Don't add words or synonyms — the script is timed to the edit.
- Don't punch every feature word; choose the emphasis cues marked in **bold** and let the rest sit flat.
